How To Win Fake Friends And Influence Shallow People: TIP #1

Photo By Seth: Red Eye Productions

Sometimes its all about who you know, but if you really don't know anyone and no one really knows you, then here's a trick that helps.

The next time you go to a pre-party, mixer, cocktail party etc (not a club - too noisy) bring a friend with you. When you walk into the venue, have your friend go one direction while you go the other. While you individually walk through the crowd, ask as many people as you come in contact you "Hey, have you guys seen ________ from ________."


Most people will say "nope," some will give you a dirty look, even more will simply ignore you for not being important enough to garner thier full attention. For those who simply ask "WHO?" have a quick and consise reponse that peaks their interest:

"Wow, you dont know______ from ________? You have to meet him/her." (Have a look of mild surprise and add a quick line that teases their curiosity but walk away right after you mention it) "I haven't seen him since the accident....so I wonder what he looks like now."


Keep this up while walking though the crowd. Finally, rendevouz with your companion somewhere in the middle and as you finally greet eachother, make a big loud scene like you haven't seen them in years.

As you walk together through the party, go up to a few of the people you asked earlier and introduce them to your friend as well as yourself. If thy ask your friend about the "accident" simply have him/her be mysterious and say "I don't really like to go into it."

Try it and see!

Fabulous 300 Member: Beau Beasely

Photo By Seth: Red Eye Productions

The definition of "party boy" Beau has an outrageous energy that adds to any event. For a stint he was seen as one of the contestants on BIG BROTHER, now when your closet is "un-fabulous" but your credit is, he will help you completly change your style as your personnal shopper. He can be seen often at Karu & Y (mainly because he's dating one of the owners) but also various private events, soirees, mixers and any other party with free flowing drinks and people who will pay attention to him.

A Breif History of SPACE (Coming Soon!)

Photo By Seth: Red Eye Productions

Love him or hate him, Louis Puig has done over the years what no other club owner in Miami has done. In a world where venues need to constantly re-invent themselves, Club Space has remained relatively the same brand and style since its premiere at the Winter Music Conference in March of 2000.

Look out for a mini-documentary about the brand and the man behind it.

Coming Soon!

Dance music producer/DJ BT's (Brian Trenseau) Daughter Is Missing

Usually our world is about dancing on speakers and downing Patron shots, but when a friend of A3 has a problem, we always want to do what we can. It involves BT, a progressive DJ/Producer who was at the forefront of the 90' electronic music revolution but most recently known for working with Tiesto by laying down the vocals for his hit tracks "BREAK MY FALL" and "LOVE COMES AGAIN."

BT's (Brian Wayne Transeau) daughter, Kaia Nui Transeau (3 1/2 years old), was abducted and taken across state lines from Maryland to New York City. We believe Kaia is in Brooklyn with Ashly Duffer (her mother), Sarah Riley, and possibly others. The incident was reported to the police. She was taken from the hotel in Silver Spring, Maryland, where Kaia was visiting overnight with her mother at approx 4 am and driven to New York City.

For additional photos and more information regarding the case, click HERE.

If you have any information on Kaia's whereabouts, please email lynne@binaryacoustics.com.

Sexy Brazilian Bikini Party At The Versace Mansion (Casa Casuarina)

The only thing sexier than a Brazilian bikini is a LOT of Brazilian bikinis!

(Can you tell we LOVE what we do?)

Bob Sinclar (Not SINCLAIR!) Dj Profile on A3 Video

We were there when he first premiered "WORLD HOLD ON" at Nikki Beach Club during the Winter Music Conference 2006 and since then it has crossed over to mainstream radio. We spoke to Bob just before a performance at Mansion Nightclub in South Beach.

What exactly is Fabrizio attempting to smoke in this video?

It must be one of of those new fangled Italian cigarettes!

The $4190.76 Iphone Bill!

Take a look at this spoof of the Iphone commecials we made when our friend Pierre Zon Zon (a DJ so nice they named him TWICE) got back from Europe only to discover At&T's infamous Data Roaming Charges!

Fabulous 300 Member: Malinka Max A.K.A. "The Champagne Queen"

During the day this Russian born beauty can be seen sculpting her body at Equinox or lifting heavy shopping bags full of high priced shoes. But when the sun goes down she heats up various private events and exclusive VIP lounges with rivers of her favorite champagne Perrier Jouet.

If you see her out and about (and of course you will) don't forget to ask about her pink garage complete with crystal chandalier to house her Bently.

See more of Malinka by clicking HERE

The Fabulous 300 - ARE YOU ON THE LIST?

Photo By Seth: Red Eye Productions

They are the socially aggressive locals who make up the year round South Beach scene. Not necessarily fabulous for any more reason than having their names on the right invite lists, the Fabulous 300 is made up of, in part, well known club owners, promoters, a few media types, a smattering of models, rich guys who like to buy stuff for them and a handful of hangers-on that simply like to party.

How do you spot a member of the Fabulous 300? Go out for 7 days straight hitting the hottest spots on each night. If you see the same face 3 or more times....chances are they are in the Fabulous 300! In the ebb and flow of the South Beach scene, members of this local VIP "A-list" scene come and go, so the list is always in motion.

Think you know someone who should and shouldn't be on the list? Leave a comment and let us know!

Tiesto Gets Nominated For A Grammy!

Photo By Seth @ Red Eye Productions

Our good friend Tiesto has been nominated for a Grammy award in one of the relatively new "Dance" music categories for Best Electronic/Dance Album for his release "Elements Of Life."

Take a look for yourself.

Best Electronic/Dance Album
(For vocal or instrumental albums. Albums only.)

* We Are The Night
The Chemical Brothers
[Astralwerks]

* †
Justice
[Downtown/Vice/Ed Banger]

* Sound Of Silver
LCD Soundsystem
[Capitol Records/DFA]

* We Are Pilots
Shiny Toy Guns
[Universal Motown]

* Elements Of Life
Tiësto
[Ultra Records]

Also big ups to The Chemical Brother's for thier nominations in this category and Best Dance Recording.

Best Dance Recording
(For solo, duo, group or collaborative performances. Vocal or Instrumental. Singles or tracks only.)

* Do It Again
The Chemical Brothers
Tom Rowlands & Ed Simons, producers
Track from: We Are The Night
[Astralwerks]

* D.A.N.C.E.
Justice
Gaspard Auge & Xavier de Rosnay, producers; Gaspard Auge & Xavier de Rosnay,
mixers
Track from: †
[Downtown/Vice/Ed Banger]

* Love Today
Mika
Jodi Marr, John Merchant, Mika & Greg Wells, producers; Greg Wells, mixer
Track from: Life In Cartoon Motion
[Casablanca/Universal Republic Records]

* Don't Stop The Music
Rihanna
StarGate, producer; Phil Tan, mixer
Track from: Good Girl Gone Bad
[Def Jam]

* LoveStoned/I Think She Knows
Justin Timberlake
Nate (Danja) Hills, Timbaland & Justin Timberlake, producers; Jimmy Douglass &
Timbaland, mixers
Track from: FutureSex/LoveSounds
[Jive/Zomba]



But a few notes: I have to admit, I have not yet heard some of the other nominees yet, especially as most have not yet played Miami, but often times from previous years we have seen the DJ/Producer get shafted for the normal POP REMIX flair because of name recognition. Lets hope things happen diferrently this year.

Good Luck Tijs (Tiesto's real name)! that statue will look great in your new Miami apartment!

Shameless Self Promotion: a3 Network In The Miami Herald

The ever fabulous Lesley Abravanel, who writes the Miami Herald's scene column VELVET UNDERGROUND gives a3 a nice plug in her latest column, "Best, worst of '07 -- and hopes for new year"

Click the link to read the entire thing, or just check out the stuff that really matters below!

Justin ''Buster'' Altshuler, co-creator, A3 ''The Night, Life & Style Network'' and Y-100 Weekend Personality

Best: Last New Year's Eve, when we hosted an amazing event at Casa Malinka on Hibiscus Island. Then it was off to Shai's annual after hours party where the sun came up, and my hangover lingered for days.

Worst: The hangover I had on Jan. 1, 2007.

Future forecast: More idiots who think they know what it takes to make a new club in South Beach, only to fail miserably.

The Miami Nightlife Website Wars Have Begun

When it comes to nightlife websites in Miami, two main sites come to mind...COOLJUNKIE.COM and CLUBPLANET.COM.

Cooljunkie.com, created by a charming English chap named Nick was purchased by Track Entertainment, which owns Clubplanet.com and brought in Nick and his team to run it.

For a few years the two lived in harmony. Cooljunkie.com mainly being used as a forum for club geeks to post events, see pictures, get on guests list or generally bitch about the state of nightlife in Miami.

Clubplanet.com, based out of it's Madison Ave office in NYC is a larger beast and far more nationally used as a resource for nightlife listings, pictures and info in markets throughout the US.

But a few months ago Nick has left his original creation of Cooljunkie.com and will be returning to Miami with a new site called talknightlife.com.

With Miami beeing one of the nightlife capitols of the US and the Winter Music Conference right around the corner, for scene watchers like us.....the show is about to begin!

Check out A3's other Blog Channels!

Over the years we have created sooooo much video content for the biggest names in nightlife that we barely know what to do with it all!

So we have begun organizing them into relevant categories that you can see to your right.

Presently you can see channels that include content we have created for Tiesto, Paul Oakenfold, Dj Rap and the Winter Music Conference, but we have a long way to go yet including Armin Van Buuren, Erick Morillo, Paul Van Dyk, Ferry Corsten, The Ultra Music Festival and so much more......

Check back regurally and leave LOTS of comments....!

PHOTO BY SETH @ RED EYE PRODUCTIONS

New Years Eve 07/08

Well another marathon night awaits us this New Years........

For professional clubbers like us, NYE usually becomes a night to get away from the usual venue anarchy or 300 door fees and over priced bottle service (more overpriced than usual).

Whereas VIPs from the New York will come down and party at the various high-end, poolside hotel events, and Floridians will get their tickets to the clubs, its a different story for the A3 crew. In the world of nightlife, there are two nights that are considered "amateur hour" by most professional partiers. These are the nights when the people who never go out deem themselves ready to throw down. These are the people who get ready at their friends apartments, downing shots before even getting to their destinations......all the while announcing to the world (or anyone in earshot) "look out world here we come!" These are also the same people we regularly get footage of outside of the club, doubled over a storm drain retching up what was dinner while their friends hold their hair back asking "why did we have those Slippery Nipple shots before coming here?!"

Amateurs.....plain and simple.

There is an art to clubbing, staying out late enough to experience it all, but balancing the mix of alcohol, smoke and your own sense of self satisfaction. And when it comes to New Years Eve....satisfaction must always be 100% guaranteed!

Thats why at A3 we always want to take our viewers into the parties they werent invited.....showing you exclusive events at multi million dollar estates or unique venues. This New Years will be no diferrent of course.....

A3 will be at 2 private mansion parties and Shy's annual "After Hours" party, a schedule that will bring us well into the first sunrise of 2008.

Keep a look out about a week or so after the big night for our annual NYE roundup including all the outrageous parties and beautiful people we encountered in the first few hours of 2008.

Happy new year!

944 Magazine's Zodiac Party At The Flamingo South Beach

There is only one word that can be used to describe living at the Flamingo South Beach: "Dangerous!" With massive amounts of young, hip and beautiful people living in this resort community located on the bay in South Beach, the flamingo is perfect for those looking to live in a high end building with lots of cool stuff going on. Then again, its not the place you would want to raise your kids.

The typical Flamingo resident is hot, young and wants to party...check out this recent pool party that was simply off the hook!

Tiesto Interview @ Winter Music Conference 2007

There are few dj/producers in the world who evoke the kind of passion that Tiesto does when brough up in conversation. Unless you are a die-hard "house head" most will immediatly bring up stories of where they were when they had their Tiesto "Moment." Originally from Holland, Tiesto's name is synonymous with massive walls of sound and music that takes you on a journey through peaks and valleys of energy culminating in massive explosions of energy. Spinning a mix of trance and "progressive house" Tiesto has always been a sucker for haunting vocals and etherial melodies. His tastes in venues have changed during the Winter Music Conference, and he has settled on a new tradition of playing one large venue (MANSION) and one smaller VIP style venue (The Setai Hotel) where he adjusts his music selections accordingly and plays with a little more of a "housey" feel as reflected in his famous summer series "In Search Of Sunrise."

He's come under fire in the last few years for what some consider "outrageous" fee's to spin, but in a world of consumerism, the market sets the prices and Tiesto fills up clubs from Miami to Tokyo to Cartegena.

Here we sit down with Tiesto, whose real name is Tijs Verwest just before the release of his "ELEMENTS OF LIFE" CD which has now been nominated for a Grammy Award.

Pete Tong, Frankie Knuckles and more at the BBC Radio 1 Party during Winter Music Conference 2007

Dj and radio personality Pete Tong can arguably be considered the voice of the global electronic music scene. With his radio show "The Essential Selection" initially gaining it's popularity on the BBC's Radio 1, but now syndicated throughout the world on various networks and online, Pete hosts a live broadcast from the WMC every year. Always one of the annual highlights of Conference week, this year's party changes locations from Nikki Beach Club to the pool at the Surfcomber Hotel on South Beach.

Armin Van Buuren On A3

With the Winter Music Conference right around the corner, I thought it would be a good idea to show you some of the stuff we created from the WMC 2007 and tell you about the stories behind them.

We begin with the currently ranked #1 DJ in the world on DJ MAG's TOP 100, Armin Van Buuren.

When we first met Armin and his manager David for a sit down dinner/interview at Shoji Shushi on South Beach, my initial impression was how young he seemed. Don't get me wrong, he wasn't a teenager (actually I beleive he was around 28 at the time) but he seemed to have such a fresh energy and love for his craft. You also experience that same energy while he spins...as his smile rarely leaves his face.

You can take a look at our original interview with him here:

or see him perform at the Pawn Shop Lounge in downtown Miami during the Winter Music Conference 2007 by clicking here:

Welcome to the WatchA3 blog!

Here you will learn some of the stories behind our shoots, check out some of our favorite stuff and learn about the people, places and things that make A3 " The Night, Life & Style Network" the first programming concept of it's kind in the US.

First off, if you are new to the A3 Experience, then check this movie out below to see what we are all about!