Rock Bands Don't Play In Peoria!

The Good: Local boy Lee Dahlberg got his cool jewelery brand "ROCK BANDS" featured on CNBC's THE BIG IDEA With Donny Deutch last night in a segment called "Will it play in Peoria?" (A play on a term meaning "Will it be a hit with mainstream America.")

The Bad: Although the people who were asked loved the look, when they got to the $250 price tag, the people in Peoria were turned off.

It really doesn't matter though as Lee has whored out his brand in every gifting suite from Volleypalooza to the Super Bowl getting them on some very big celebrity wrists.

My View: FUCK PEORIA! If it's good enough for Christian Slater it's good enough for me! I mean really....didn't you see Pump Up The Volume!